THE BRONX ZOO
Dinosaur Safari
Bronx Zoo | Dinosaur Safari
From a life size T-Rex wallscape, to bus wraps, subway/train takeovers, and a collection of :15 to :60 second spots — the Bronx Zoo Dinosaur Safari campaign challenged New Yorkers to escape reality and make their day prehistoric. Dinosaur Safari was the project that kicked off our partnership with The Bronx Zoo and ultimately made us agency of record.
art direction | design | production
Influencer Box
We kicked off the Dinosaur Safari campaign by inviting a select few influencers to take a trip back in time for a fun, family filled time amongst dinosaurs. The influencers were sent wooden cargo boxes filled with dinosaur fossils, a paleontologist kit, stickers, pins and an invite with tickets for the whole family.
The CGI Process
In order to create imagery that was accurate to the science available and reminiscent of the animatronics on display we turned to CGI. We worked closely with Paleontologists, the artists hand creating these animatronics and, the Zoo to depict each dinosaur.
