PRUDENTIAL
SimplyTerm
SimplyTerm by Prudential
SimplyTerm by Prudential was created to offer Millennials a new way to fund their life insurance policy: crowdfunding. For SimplyTerm, we casted real families and shot them in their own elements to capture life’s little moments.
branding | production | art direction | design
SimplyTerm x Babylist
To streamline the process of crowdfunding your newborns life insurance, we teamed up with Babylist. This allowed new parents to add SimplyTerm right to their registry and family members to contribute to the greatest gift of all, a parents peace of mind.
